The Logo : Random
Does anyone really understand the origins
of the universe? Albert and I questioned it one day and concluded that although
physicists use big and complicated words, our guess is as good as theirs’. Anyway,
I mention the conversation because the concept of ‘random’ became part of our
discussion and, if you think about it, random can be fascinating.
My cover picture up there, is a sign at
the end of a road, erected to advertise the location of Shishtoni primary
school. To get there from the sign is still convoluted, but that’s another
story. I haven’t written a lot about Tanzanian schools – yet, and since I was
working there, there have been many changes, nevertheless it’s good to record
history albeit boring for many. Be that is it may, when we were first there, we
found few signs to show where things were. There were Coca Cola signs over bars
and shops, some of which told the name of the village. But you had to get there
first!
The education department brought in a new
regulation: all schools were to erect signs in appropriate places to indicate
where they were located. This was random regulation which came out of the blue.
It was a substantial cost to each school, and many had difficulty in finding
the funds, but it was an opportunity to show their artistic talent, as can be
seen on the Shishtoni sign. On our last day there, I promised them that there would
always be a corner of my heart for Shishtoni, and there still is. I had a made
up a logo for our environmental project, and on the sign they copied the logo including
the words: Misitu ni Uhai – Forests
are Life. Using the logo was the school’s way of giving me a tick. Anyway, I
was humbled by it.
It all began because early on. I found the
value of making a show of being official, a letterhead or stamp beside a
signature seemed to open doors. At the time even typing paper was too expensive
for most, the ordinary Joe Bow had no access to a computer, and certainly I’d
missed out on the burgeoning use of computes back home. I faxed a note to my
brother-in-law, who I knew had picked up on computer-tec, and asked him to send
me a stylised picture of an Acacia tree. It usually took five weeks for mail to
arrive but eventually a dozen or so pictures arrived, and when I looked at
them, I wondered why I hadn’t drawn one myself, all I wanted was a flat-topped
Acacia like umbrella thorn and I’d already collected some seed from the tree.
I chose the picture that was nearest to my
ideal and took it to the Stamp Man. Every day I was in town, I spoke to the Stamp
Man, because his little kiosk was in an alleyway beside the post office. I
know, I’ve written about this in the past, but it’s uncanny how people can be
so alike other people despite the colour of their skin. The Stamp Man was the
spitting image of Jimmy, our neighbour back home. The way he sat, the way he
smiled, even his voice was the same, except the Stamp Man couldn’t speak
English. I guessed there was unlikely a living to be made by making stamps for
a population of about three hundred thousand, which was why he sold second-hand
books as a side-line. Books where in short supply in those days. He seemed
happy enough sitting there chatting with passers-by, not selling much.
Using rubber from old car or truck tyres
and a razor blade the Stamp Man plied his trade at a small dest. I showed him
the picture I had chosen, wrote the words above the tree, Misitu ni Uhai and below, Mradi
ya Hifadhi - Conservation Project, and I showed him the size I wanted the
stamp to be. He assured me the stamp would be ready the next day. He had
pre-made handles to stick the rubber pad onto and sold the ink-pads that made
it work. The cost was peanuts so I gave him a bonus. I was more than happy with
the result, even though the tree wasn’t quite like the picture, but that didn’t
matter. The lettering was accurate, fine and as if done with a stencil! That
stamp proved mightily useful.
My contract with Hifadhi came to an end, and in the random way events kept
unfolding, I joined a totally different structure that was DME. I asked the Stamp Man to produce a similar stamp, because the
new project was going to require more officialdom as the need for an official
stamp presented itself. As was policy, the Agency
sent us home for a break between jobs, during which time I checked out ways to
motivate school kids and others we would be working with. I called on a printing
company with the idea of negotiating a cheap deal for pens printed with the project’s
logo. It didn’t happen because the company also printed T-shirts, and it turned
out that from time to time, they made mistakes with the printing or the colour
of the shirts. Much to my interest, they disposed of erroneous shirts by giving
them to mechanics for cleaning up engines and machinery! So after a wee chat
with the boss lady, they were happy to give us a suitcase-full! We didn’t need
to worry about the impact on our flight luggage, because a little bit of negotiation
and the cooperation of our airline, Qantas, they supported our project by free-freighting
the suitcase!
As prizes for the ‘best tree’ in school plantings,
the T-shirts were very successful, but it wasn’t long before we ran out of
them. Progress can be a random thing, even in third world countries, and though
taking a random walk, I stumbled on a tiny workshop a screen printer had set up
in town. His main custom was to supply ‘different’ tourist T-shirts to some outlets
around town and for export. The guy
printed onto T-shirts that were supplied to him by the outlets because it was
difficult to find plain ones, even though there was a factory locally. I eventually
found some in another out-of-the-way shop. Apparently, certain religious groups
used them. So to round things off, I asked the Stamp Man cut the stencil of our
logo for the screen printer to print onto the brand new, white T-shirts. The
head teacher and the environment teacher, along with the student prize-winners
at Shishtoni primary school each received one on those shirts.
And that’s why the logo came to be painted
there on their school sign. All because of some random tie-up.


